We offer a comprehensive range of services tailored to fulfill your training needs. We’ve been pioneers in this sector since 1992. Effective eLearning programs, exciting videos and a customised LMS are just some of what we can uniquely build for your organisation.

We strive in setting the standard for the industry and being challenged to push the boundaries in e-learning, learning & development, integrated video & audio productions, automation of business procedures and learning management systems.


  • We listen to you as you know your organisation better than us.
  • We collaborate with our customers, this is a key component of how we work.
  • We update our customers on project status.
  • We are mindful of your budgetary constraints and deadlines.
  • We work as a team.

Our diversity assists us to work comfortably with organisations from all parts of our community, large and small.  We can employ our diverse and extensive knowledge and skills to design and develop solutions specially made for your organisation.


Our Management team

Alex Zar

Alex Zar

Managing Director

Alex is an entrepreneur with high ambitions.

Dr Susan Adams

Operations Manager

Susan is our Operations Manager who brings along years of experience as a Research Scientist and Post Doctoral Fellow at the University of Sydney in Medical Science.

Steven Lamont

Business Development

Steve is the Analytics guru at Edmore
Matty Zar

Mahtab Lahijany

Research & Development

Mahtab loves research and development as much as she loves looking after her orchids.
Raj Singh

Raj Singh

Technical Lead & Cinematographer

Raj is our Head of IT.
Sonia Bansal

Sonia Bansal

Marketing Manager

Sonia is our Marketing Manager. She also takes care of the Social Media activities.
Binh Nguyen

Binh Nguyen

Production Manager

Binh is our nimble and trusty Production Assistant.
Tony Chu

Dr Tony Chu

Medical Associate

Tony is a children’s doctor with creative and educational interests.


Upside Learning

History and Experience

Backed by 14 years of experience, 40 industry awards and recognition, and trusted by 90+ organizations and 1M+ users across the globe, UpsideLMS is a Cloud-based Learning Management System. This India-made feature-rich and future-proofed LMS enables SMBs, Enterprises and Training Companies to manage their online, offline, social (informal), and mobile learning easily and cost-effectively.